"Only dull people are brilliant at breakfast"
-Oscar Wilde		 Brilliant at Breakfast title banner "The liberal soul shall be made fat, and he that watereth, shall be watered also himself."
-- Proverbs 11:25
"...you have a choice: be a fighting liberal or sit quietly. I know what I am, what are you?" -- Steve Gilliard, 1964 - 2007

"For straight up monster-stomping goodness, nothing makes smoke shoot out my ears like Brilliant@Breakfast" -- Tata

"...the best bleacher bum since Pete Axthelm" -- Randy K.

"I came here to chew bubblegum and kick ass. And I'm all out of bubblegum." -- "Rowdy" Roddy Piper (1954-2015), They Live
Friday, January 21, 2005

I wonder how much it galled the WSJ to have to print this
Posted by Jill | 10:08 AM

Today's inauguration of President George W. Bush may depress many Democrats, who had hoped to take back the White House this year. But at Air America, the upstart liberal radio network, there's at least some cause for celebration.

Coinciding with the presidential ceremonies, Air America will launch its brash Bush-bashing talk-radio format onto the airwaves in President Bush's backyard -- Washington, D.C. -- as well as Detroit and Cincinnati, bringing its total nationwide reach to 45 markets.

It's a remarkable feat for a network that was nearly given up for dead just last year. After a hype-filled launch in March, stoked by the passion of the presidential-election campaign, the network ran out of money within six weeks and was kicked off the air in Los Angeles and Chicago, leaving it with just a New York station and two smaller markets. Critics predicted the company wouldn't recover, especially after the election ended and interest in politics faded.

But with an infusion of new financing and new management, the radio network has won high ratings in some of its local markets and has garnered the support of radio-industry giant Clear Channel Communications Inc. It has signed three-year contracts with its top two stars, Al Franken and Randi Rhodes, and raised an additional $19 million from private investors. People familiar with the situation say Air America is also finalizing a deal that would get it back on the air in Los Angeles via KXTA-AM, a Clear Channel sports station.

[snip]

Definitive ratings for most of Air America's markets won't be released until later in the month. But local market research and anecdotal evidence indicate that the network is gaining traction. On the Internet, Air America is the fourth most popular radio station, with almost 200,000 weekly Web listeners, according to Webcast Metrics. (The top rated online radio station is Digitally Imported, which offers "electronic dance music.")

In New York, Ms. Rhodes is tied with conservative Sean Hannity for the talk-show host that listeners spent the most time with each week in the fall season, according to Arbitron. Ms. Rhodes points out that she reached that level after just a few months of national exposure, and without the television show and book Mr. Hannity has to boost his public profile.


Link...

All I know is that for me, it's not about ratings, it's about maintaining my sanity over the next four years.
0 comments
Bookmark and Share