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Thursday, August 11, 2005

He who controls the message controls the world
Posted by Jill | 7:15 AM

Good thing Google bought Blogger, or else we might be moving to Powerblogs or Typepad sooner than we thought. Because Rupert Murdoch says he wants to control as much of the content on the Internet as he can:

Rupert Murdoch has announced his intention to dominate the internet the way he dominates newspapers in Australia, and traditional media around the world.

Having recently bought MySpace.com, which he describes as a place "where people put their lives online", News Corp now has 50 million people visiting its websites.

MySpace.com has 24 million of these, which he said was growing at 100,000 people a day, "without any promotion".

Mr Murdoch has recently announced he is bringing all his internet ventures into one division called Fox Interactive Media.

Not all of his newest customers are happy with Fox's plans.

The wire service Associated Press last week reported that some MySpace users "fear" Mr Murdoch's influence.

"There are a lot of counterculture people on MySpace," Scott Swiecki, 34, a member of the MySpace group Faux News told AP. "My concern is Fox will add fees and censor content."

After the sale was announced, some MySpace members added a profile for Mr Murdoch - straight, married, 74 - which says he has joined the site for "networking" and lists his occupation as "world domination".

Today, during a press conference to announce News Corp's annual results, Mr Murdoch said there was "no greater priority for the company today than to meaningfully and profitably expand our internet presence".

Mr Murdoch, who has spent his life building a worldwide media empire, said that with strategic acquisitions "we can very quickly become the major player in this industry".

"News Corp, at its core, is about content. The web, at its core, is about personal choice. What we are aiming to do is to combine the two.

"Our leadership in news, sports and entertainment programming will give access to the best content available, and with the acquisition and development of a full array of web tools, whether it be more advanced search, email, customisation, accessibility, even voice communication, News will be able to personalise your experience to take advantage of the vastness of the internet as a whole."


Translation: We will make sure that you only get the information we want you to have, so all those pesky bloggers who don't support endless war and me running everything are hereby on notice.
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