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-Oscar Wilde		 Brilliant at Breakfast title banner "The liberal soul shall be made fat, and he that watereth, shall be watered also himself."
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Thursday, May 26, 2005

Buy Kraft Products
Posted by Jill | 6:54 AM

God knows Kraft makes some of the most noxious food-type products known to mankind. After, all, it's hard to support a company that makes something called "Cheez Whiz", thus onomatopoeically combining the allure of ersatz food, bad movies, and piss, all in one disgusting product that induces vomiting in everyone not from Philadelphia.

The array of Kraft ersatz foods is staggering: From Oreo cookies stuffed with an artery-clogging partially hydrogenated vegetable oil derivative they whimsically call "creme" to Jello -- that artificially-flavored cow hoof derivative known to kids and dieters for generations; to that twenty-cents-a-box macaroni-with-yellow-powder that for some reason kids find delicious, Kraft is a company that's the master of artificially processed American food. One of its signature products, Tang, even makes a damn fine scouring powder for safely dissolving calcium deposits on bathtubs without scratching and without harsh chemicals. One wonders what it did to astronauts' stomachs.

But the reason we should buy Kraft Products is because they have essentially told the Republican Christofascist Taliban to go fuck itself.

A letter to Kraft employees from the company's corporate counsel, Marc Firestone (emphases mine):

From: Marc Firestone, Executive Vice President, Corporate Counsel and Corporate Secretary, Kraft Foods Inc.
Subject: Kraft's Contribution to 2006 Gay Games

The true test of any commitment is how you respond when challenged. Kraft is experiencing this to a degree right now, as a result of our decision to be one of several contributors to the 2006 Gay Games in Chicago. The games will bring together thousands of athletes in a competition that will take place in our corporate hometown.

In recent days, the company has received many e-mails, the majority of them generated through the America Family Association, which objects to our sponsorship. We also have received calls and e-mails - - not as many, but equally passionate - - thanking us for supporting this event. A member of Chicago Mayor Richard Daley's team said, "We applaud the businesses that are sponsors of the Gay Games, including Kraft Foods."

You may have questions or might have had questions from friends and family about our contribution to this event. While Kraft certainly doesn't go looking for controversy, we have long been dedicated to support the concept and the reality of diversity. It's the right thing to do and it's good for our business and our work environment.

Diversity makes us a stronger company and connects us with the diversity that exists among the consumers who buy our products.

Diversity is more than a word many people like to say. At Kraft we truly respect all kinds of differences. And diversity is not a selective concept. By definition, it's nothing if not inclusive. We respect diversity of ethnicity, gender, experience, background, personal style and yes, sexual orientation and gender identity. Recognizing, respecting and valuing these differences helps us be a more successful business and a workplace where all employees can realize their full potential.

For more than a decade, we have had employee councils that promote our awareness of diversity. The newest of our nine diversity councils is the Rainbow Council, which strives to provide a forum for support and networking among gay, lesbian, bi-sexual and transgender employees; raise awareness within Kraft and promote involvement in the community. Each council has an executive sponsor and I have been the Rainbow Council's sponsor since last year.

Through all of our councils, we support various initiatives that demonstrate how strongly we believe in diversity, through involvement in the community. Our sponsorship of the 2006 Gay Games is one of almost 1,700 cash and in-kind grants we make annually.

It can be difficult when we are criticized. It's easy to say you support a concept or a principle when nobody objects. The real test of commitment is how one reacts when there are those who disagree. I hope you share my view that our company has taken the right stand on diversity, including its contribution to the 2006 Gay Games in Chicago.


This is more courage than Steve Ballmer had, and it deserves to be rewarded. So come on...you know you get hard water stains in your tub. Go out and get a big plastic container of Tang and a nylon scrubbie, and support American equality for all while you clean your bathtub.
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