|"Only dull people are brilliant at breakfast"
|"The liberal soul shall be made fat, and he that watereth, shall be watered also himself."
-- Proverbs 11:25
A major AIDS advocacy and treatment group on Friday asked drugmaker Pfizer Inc. to pull advertisements encouraging use of the impotence pill Viagra on New Year's Eve, blasting the ads as recklessly encouraging recreational use of the drug.
"What are you doing on New Year's Eve?" a smiling gray-haired man asks in a full-page advertisement that ran in the Wall Street Journal on Thursday. The ad reads: "Fact: Viagra can help guys with all degrees of erectile dysfunction -- from mild to severe."
The Los Angeles-based AIDS Healthcare Foundation criticized the latest print ads as promoting Viagra as a party drug and encouraging risky sexual behavior.
"Not only does sending this reckless message contribute to the spread of sexually transmitted diseases, but it is also part of a pattern of irresponsible direct-to-consumer advertising by the drug industry," said Michael Weinstein, president of the AIDS group, in a statement.